Texas Based Soccer Agency JOGA SG Joins ATHLIVO
- 01Localized Expertise, Global Reach: Based in Houston, Texas, JOGA SG uses ATHLIVO to manage a roster that spans the U.S. landscape and international markets.
- 02Operational Excellence: The agency manages a high-volume roster, including over 45 national team call-ups, by centralizing all communication and documentation in one secure hub.
About JOGA Sports Group
JOGA Sports Group is a Texas-based soccer agency founded in 2020 and operating out of Houston. Led by FIFA agent Chris Peralta, the team supports players and coaches with contract work, career planning, and day-to-day guidance that spans different leagues, countries, and time zones.
Over the past few years, JOGA has played a key role in supporting more than 25 professional debuts across the U.S. soccer landscape and clients have achieved over 45 national team call-ups over the past five years.
The challenge: keeping fast-moving work organized
When an agency is juggling negotiations, performance updates, travel, documentation, and conversations with multiple stakeholders, details can slip through the cracks. JOGA needed a reliable way to:
- Keep client information in one place (contracts, notes, history, key documents)
- Track what is happening now across active deals and player needs
- Reduce time spent hunting for context before a call or decision
- Maintain consistency as the roster grows and work becomes more distributed
In other words, they wanted less tool-hopping and more clarity on the work in front of them.
Why JOGA chose ATHLIVO
At ATHLIVO, we built our platform for organizations that manage high-context relationships and fast-changing timelines. For JOGA, the goal was not “more software,” it was a simpler operating system for how the agency already works.
Here is what they use ATHLIVO for:
Centralized client profiles
JOGA keeps up-to-date profiles for each client, so key details are easier to find when a conversation moves quickly. That can include performance history, contract context, and internal notes (like medical or availability considerations) that inform next steps.
Day-to-day workflow visibility
Whether it is a local contract discussion or an international move, the work tends to involve many small tasks and follow-ups. ATHLIVO gives the team a shared view of what is in progress, what is waiting on someone else, and what needs attention next.
More confidence in negotiation prep
JOGA leans on data and documentation when preparing for discussions. Having that information tied to the right client record helps reduce last-minute scrambling and makes it easier to show their reasoning internally.
A foundation they can grow on
As their operation expands, the structure stays consistent. Instead of rebuilding a system every time the roster changes, JOGA can keep their processes steady while adding new clients and workflows.
Looking ahead
As more North American talent moves through the U.S. pipeline and into global opportunities, agencies like JOGA are managing more moving parts than ever. We are excited to support their work as they continue building careers from Texas to the world stage, with a clearer view of the details that matter day to day.